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THE LOVELACE HOTEL - MÜNCHEN

THE LOVELACE HOTEL - MUNICH

August 31, 2017

Pop-up stores are now almost normal in the retail landscape. But a pop-up hotel? This is really happening - and for once not in Berlin.
The website promises:

The LOVELACE is a unique opportunity: A large unused space. In the middle of Munich. Transformed into a hotel with 30 rooms and a variety of public spaces. Only for a short time. 2017 to 2019.

4800 square meters where exciting people and exciting ideas meet. Pop and politics, art and commerce, society and the individual. All of this comes together in the LOVELACE.

The staircase with its splendor from past centuries with marble walls and stucco ceiling is the only one that still reminds of the Bavarian state bank. As soon as you enter the main room of LOVELACE, the time-honoured is over.

"Treat yourself" host Johannes explains the concept of Lovelace in the roof bar with an ice-cold basil soda. We immediately feel at home and pleasantly refreshed. About the innovative concept and the exciting conversation. The bar shimmers subtly golden in front of vertically green walls. The wallpaper is jungle-mysterious, the rest of the furniture is reservedly cool, so that the overall concept with the neon signs, the people in them, happenings and content can unfold their full effect. After stations in New York, Asia and Istanbul, Johannes would like to help shape a completely new concept here. Since the hotel rooms are almost a minor matter. But they are just as stylish as the rest. Individual and beyond the mainstream. Let's treat ourselves anyway, we still have time until 2019, we think to ourselves while we're still celebrating Johannes' red and gold wide silk pants in the stairwell.



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